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OUR DNA

WE CREATE EMOTIONS.

It’s what sets us apart. We have won more than the others and we are proud of our victories, but Pinarello is about more than history. Pinarello is about the future.
That is what’s different in our DNA.

Our bikes are created to push the boundaries, to test the limits of our know-how. You know a Pinarello the second you see one because it looks quick even when it’s standing still. It has a style that’s hypnotic, lines that celebrate the beauty of speed. It’s a natural born winner, because we’re not interested in just taking part. We only come with victory in mind. For us, fast is everything.

End of discussion.

WHY?

WE CREATE YOUR DREAM BIKE

Every piece we create is designed to make your dreams come true.Unique design, Italian DNA, brand history and legacy, constant innovation, unrivalled GC victories, are some of the reason why owning a Pinarello is more than just owning a bike, it is the realization of a dream, the feeling of owning something really special.
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HOW?
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KNOW HOW FROM EXPERIENCE

Our knowledge is hard-won. Our understanding of how a bike performs is built on more than 70 years at the forefront of bike design, working hand-in-hand with the world’s greatest athletes to push the boundaries of performance. We know that there’s more to a bike than weighing scales and wind tunnels and that to achieve true greatness, you need to strike a delicate balance. Light but strong, aero but agile, smooth but never slack. The brilliance of a Pinarello is that it’s been built on everything that has gone before. Greatness doesn’t come from an algorithm, it comes from experience. And no one has more experience of winning than we do.

OUR HISTORY SHAPES THE FUTURE

WE DON’T JUST TALK ABOUT PUSHING BOUNDARIES, WE BLAZE THE TRAIL WHILE OTHERS TRY TO FOLLOW
Pinarello history

The cycling industry likes to make big claims. Constant improvement, innovation, revolution. But at Pinarello, we’ve never been motivated to change for change’s sake. It has to serve a purpose.

For us, that purpose is speed, and we will stop at nothing in our pursuit of it. We pride ourselves on being agile and inventive, always ready and willing to adapt to technological advancements and explore what is possible.

Our past is full of game-changing designs and mould-shattering concepts, and we are proud to be the only manufacturer to win the Tour de France with every kind of material possible.

We’ve done it on steel, aluminium and even magnesium, and we brought carbon fibre and aerospace technology to cycling when our rivals were still making frames the way their grandfathers did it.

Today our carbon is the most advanced available, helping us redefine what a bicycle looks like and what it is capable of. And we did all of this not just to be different. We did it because winners only ever look forward, and every Pinarello is designed with one thing in mind: The road ahead.

PASSION AND STYLE

You can’t buy good taste or engineer style in a lab. True class is like true love, you know it when you see it. The next time you look at a Pinarello, you’ll know exactly what we mean.
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ITALIAN DNA

Aesthetics and engineering evolve, but some things never change at Pinarello. Every one of our bikes is instilled two things: A racing soul and Italian DNA. They are created to conquer the peloton, but just as importantly, they have to express their heritage and be proud of where they come from. Like a fine wine that takes its character from the soil, our bikes get their character from the Bel Paese, its incredible culture, its stylish sensibilities and its many little idiosyncrasies. Our terroir is Treviso, and we wouldn’t change that for the world.
WHAT?

THE BEST PERFORMING BIKES

“My father wasn’t a great champion as a rider, but that drove him to want to build winning bicycles as a kind of redemption. ‘The important thing is to win,’ he always told me, ‘not to just take part.’ In anything you do in life, you need to set goals, and if the goal is not to succeed, then why do it?” – Fausto Pinarello
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A UNIQUE
DESIGN

WHAT MAKES A DESIGN CONCEPT UNIQUELY PINARELLO?
Perhaps it’s the extensive research and development we do, or our deep understanding of aerodynamics and how the latest materials perform at the limit. Maybe it’s our tireless pursuit of weight savings and strength gains. Or maybe, it’s our willingness to rip up the rulebook and redefine what a bike can be. A Pinarello has to respect what’s gone before, but more importantly, it has to predict what’s yet to come. It has to capture the imagination as forcefully as it conquers the podium. Every bike we make is an engineering marvel, but it’s also a work of art. Part science, part magic, all racing spirit.
VALUES

WE LIVE
FOR CYCLING

We are a community of cyclists, everything we do is motived by a deep love for the sport and for two wheeled mobility. We promote internally and externally the sport and the passion for cycling. We believe in fair competition and teamwork.
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INNOVATIVE,
DIFFERENT,
BEAUTIFUL

Everything we do and create has to be innovative, different from anything else in the market and beautiful and with maniacal attention to all details.

MAKE IT
RIGHT

We believe every product we design needs to be made thinking first about who the consumer is and what it’s right for him.
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VISION

A WORLD ON
BEAUTIFUL BIKES

Pinarello envisions a world where people choose more beautifully designed bikes. A perfect combination of rider, art and craftsmanship because cycling has a positive influence on the body, mind and soul. We believe a society on bikes leads to a better, cleaner and healthier planet by enabling pollution free transportation.
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