SUPPORT / FALSE FRAMES
BEWARE OF
FAKE FRAMES
Who sells Pinarello puts his face on it. 4 rules to detect a false Pinarello frame.
The success of a brand inevitably leads to the birth of counterfeiters, a common phenomenon in the fashion world, however, in the bicycle sector, a dangerous decision for the purchaser/rider.
- Counterfeiters usually hide behind E-COMMERCE PLATFORMS AND ONLINE AUCTIONS sites.
- Counterfeiters often pretend to be official Pinarello manufacturers, contractors or OEM factories. Please remember that CICLI PINARELLO S.R.L. does not sell frames online directly from its production facilities.
- Counterfeiters often offer their own warranties, which are not recognised by Pinarello and may prove worthless, as returning a counterfeit frame without a valid purchase invoice can be impossible due to customs controls.
Without prejudice to the rights provided under the applicable Legal Warranty, Cicli Pinarello S.r.l. offers a Lifetime Warranty on eligible original Pinarello frames, forks and seatposts purchased from Authorised Retailers, subject to registration on the official website www.pinarello.com within 30 days of the Purchase Date and validation by Pinarello, in accordance with the applicable terms and conditions. The Lifetime Warranty and Rider Support Program apply to eligible Products purchased on or after September 15, 2026.
- If you decide to purchase a used Pinarello online and cannot inspect the bike in person, it is important to ask the seller for the PINARELLO SERIAL NUMBER, located under the bottom bracket, along with a clear photograph of the serial number, photographs of the frame and the original Pinarello warranty documents. To verify the authenticity of the frame, please contact Pinarello directly through the Contact Us form on our official website: https://pinarello.com/global/en/contact-form
A serial number alone does not guarantee the authenticity of a Pinarello frame. For further verification, please contact Pinarello directly through the official Contact Us form.
We have analyzed several FALSE frames which have been confiscated via International Customs Authorities. These frames have been passed through the most elementary of resistance testing and the results showed worrying structural failures that can cause serious damage and / or death to the rider.
