It’s what sets us apart. We have won more than the others and we are proud of our victories, but Pinarello is about more than history. Pinarello is about the future.
That is what’s different in our DNA.
Our bikes are created to push the boundaries, to test the limits of our know-how. You know a Pinarello the second you see one because it looks quick even when it’s standing still. It has a style that’s hypnotic, lines that celebrate the beauty of speed. It’s a natural born winner, because we’re not interested in just taking part. We only come with victory in mind. For us, fast is everything.
End of discussion.
The cycling industry likes to make big claims. Constant improvement, innovation, revolution. But at Pinarello, we’ve never been motivated to change for change’s sake. It has to serve a purpose.
For us, that purpose is speed, and we will stop at nothing in our pursuit of it. We pride ourselves on being agile and inventive, always ready and willing to adapt to technological advancements and explore what is possible.
Our past is full of game-changing designs and mould-shattering concepts, and we are proud to be the only manufacturer to win the Tour de France with every kind of material possible.
We’ve done it on steel, aluminium and even magnesium, and we brought carbon fibre and aerospace technology to cycling when our rivals were still making frames the way their grandfathers did it.
Today our carbon is the most advanced available, helping us redefine what a bicycle looks like and what it is capable of. And we did all of this not just to be different. We did it because winners only ever look forward, and every Pinarello is designed with one thing in mind: The road ahead.
