Discover the world of Pinarello at La Bottega di Pinarello New York, where Italian craftsmanship meets the spirit of New York cycling. Located in the heart of SoHo, La Bottega is more than a bike shop - it’s a destination for riders who appreciate exceptional design, uncompromising performance, and the art of cycling.
Explore the latest Pinarello bikes, discover premium cycling apparel and accessories from Q36.5, and experience personalized service from a team that shares your passion for cycling. Whether you’re chasing performance, exploring new roads, or connecting with New York’s cycling community, La Bottega brings the best of Italian cycling culture to the city.
ESPRESSO INSPECTION - $35
Safety inspection, Tire pressure adjustment, Brake inspection, Drivetrain lubrication, Critical torque check, Electronic groupset firmware check.
GRAN FONDO TUNE - $99
Full safety inspection, Brake adjustment, Gear adjustment, Drivetrain clean and lubrication, Wheel inspection, Bearing inspection, Torque verification, Bike Health Report.
PERFORMANCE DRIVETRAIN SERVICE - $129
Chain removal, Ultrasonic cleaning, Cassette cleaning, Chainring cleaning, Derailleur cleaning, Lubrication, Shift adjustment, Chain wear report.
MAGLIA ROSA SERVICE - $349
Saftey inspection, Brake adjustment, Gear adjustment, Drive train clean and lubrication, Wheel truing, Full bike wash and detail, Full component strip and inspection, Hydraulic brake bleed, Mechanical cable replacement, Bearing service, Complete performance setup.
*Replacment parts not included.
BOTTEGA CARE BLACK - $1,499 Per Year
Complete Workshop Care, 2 × Gran Fondo Tunes, 2 × Performance Drivetrain Services, 1 × Domestique Service, 1 × Drivetrain Deep Clean & Wax, Annual Bike Health Review, Electronic groupset firmware updates, Complimentary safety and torque inspections, Complimentary crash, travel and event-readiness inspections, 20% off additional workshop labour, Priority Workshop Access, Collection and Delivery, Rider Concierge, Access to members-only rides and experiences, And MUCH MORE.
* Ask an associate for more details. Membership does not include replacement parts, crash repairs, frame repairs, bicycle fitting, third-party shipping costs or services not specifically listed.
Book your service below.
