The latest version of the legendary DOGMA was launched in June 2021, just in time for the INEOS – GRENADIERS riders to race with it at the Tour de France, the Tokyo Olympics, and the Vuelta a España.
Continuing Pinarello’s winning tradition, the new DOGMA F quickly secured a number of successes, including Richard Carapaz’s podium at the Tour, which he then followed up with a gold medal in the road race in Tokyo. Ben Swift also rode the new bike to victory in the British national championships.
Originally available to the public in limited quantities and in only three colourways, the complete DOGMA F range will now expand to six colour options this January, and the “MyWay” colour customisation service will also become available. This will be possible thanks to the launch of a brand-new website with an enhanced customer experience and extensive options for designing a truly unique custom paintjob.
To launch the new colours, Pinarello arranged a photoshoot at the Boè Alpine Lounge, in the middle of the Dolomites in Alta Badia, Italy, gazing down on the roads where the iconic Maratona dles Dolomites is raced every summer. It’s a stunning location and one that’s totally befitting the breathtaking looks of the new bikes.