For the fourth time in a row, the Italian bike manufacturer has taken the most sorted prize of all: the Bicycling Editors’ Choice Award for the Best Road Bike.
In 2007, the Paris Carbon; 2008, the Prince; 2009, the Prince again and 2010, the Dogma: an incredible poker hand gained by Pinarello, winners of the 2010 Editors’ Choice Award of Bicycling Magazine, the Oscar of the cycling world!
Four Pinarello bikes now have taken the award for ‘best road bike’ of the year. This record confirms the ability of the Italian manufacturer to continue creating new bikes and remaining at the top of its game. After the Prince’s dominium, the 2010 award was given to the Dogma, the first competition bike in the world to introduce the asymmetry concept, and hence mark a revolution involving a complete change in the thinking of weight and force distribution in the frame.
The prestigious award was presented by the Bicycling’s Technical Editors to Luciano Fusar Poli, International Sales Director for Pinarello. When asked upon receiving award, he replied, “It’s fantastic to win this again. To have all of our hard work validated by the positive feedback from our customers and from professional athletes, awards like this are very satisfying. It’s great to get a confirmation like this”.
A feeling of satisfaction also expressed by the President of Pinarello, Fausto Pinarello, from the company’s headquarter in Treviso: “our company can confirm itself as being one of the world’s leading bicycle manufacturers, we keep improving ourselves, investing heavily in research and development. We dare to accept new challenges without fear, as with the Dogma and the idea of an asymmetric frame. I want to thank all of our employees, both the engineers and the varnishing technicians; they are all indispensable to our success. “
The Dogma 60.1 was introduced at the 2009 Tour de France by the Cassie d’Epargne team. The world’s first totally asymmetric frame, the Dogma 60.1 is made with Torayca® 60HM1K incorporating Nanoally Technology™ and utilizing Pinarello’s exclusive EPS™ molding system. This the year the Dogma 60.1 is again being used by the Cassie d’Epargne team, plus the new Team Sky and the US based Bissell Professional Cycling team.